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summer Melt
LUNA Ice
Campaign Concept Design
Mood & Lifestyle Direction
Tastes like the last days of summer
About project
Summer Melt is a playful AI-driven visual project created for LUNA Ice, a fictional ice cream brand. The concept celebrates the joy of late-summer gatherings with bright, colorful imagery and a touch of nostalgia. The central visual — ice cream in focus — becomes a symbol of carefree moments and shared fun.
Project overview
The project was designed as a campaign for an end-of-summer party, capturing the sweet, fleeting mood of the season. Using AI, I generated imagery with vibrant palettes, melting textures, and playful details to evoke the feeling of sunshine, laughter, and music in the air. The visuals aim to blend product presentation with lifestyle storytelling.
What I did
I created the campaign concept, generated and curated visuals through AI tools, and developed a cohesive narrative around Summer Melt. The focus was on delivering a set of images that could work across social media, posters, and event invitations, all tied together by a bold, summery energy.
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